Prison and Asylum Reform in the 19th Century Essay

In early American society, criminals that were held by our government we executed, whipped, and held in a dark cell for a short amount of time. The insane wandered around as a danger to themselves and people around them; and the churches caer took the poor. In the 1820s and 1830s there was a growing number of criminals, lunatics, and the poor people. Reformers wanted to establish an official institute for them. The reformers believed that reform and rehabilitation was possible in a controlled environment. The reformers had a few goals that they wanted to establish. They wanted more separation; the mentally ill children should not be held together with the convicts. They also wanted better prison grounds with better conditions. They wanted the abuse to be reduced; no more whipping and other forms of torture. They wanted change. Dorothea Dix was a Sunday school teacher at the East Cambridge jail. There, she was exposed to the horrible conditions these people had to live with such as no heat, no separation between the criminals, the children and the mentally ill. Dorothea was horrified by this and secured a court order to make improvements. She wondered about other jails in Massachusetts; so she traveled and the conditions were worse. She was so disturbed by what she saw she set out to reform prisons and asylums everywhere. Dorothea was a major factor in the reform. She helped cause awareness to the serious matter and she was responsible for the building of hospitals for the insane. In 1835 The United States had two of the best prisons in Pennsylvania. The two prisons were a product of the on going reform and were both a success. New York and Pennsylvania had the best prisons because they experimented with solitary confinement, where the criminal could reflect on their sins and not be infl uenced by other inmates. Dorothea Dix, in March of 1841, taught a Sunday class for woman at the East Cambridge Jail. This shows that she thinks that even if people are in jail or prison, that they are still people but just need to be world with. The question we are looking for is if prisons were meant for punishment or to help make these people better people for the future; future was a big question at that time. All in all, most of these reformers’ goals were met. They wanted change and they got it. They believed in something so much with such passion that they actually changed American history; and that is why  American justice system is one of the best.

Summary of “Saved by the Kindness of Virtual Stranger”

Summary of â€Å"Saved by the Kindness of Virtual Stranger† In this article entitled â€Å"Saved by the Kindness of a Virtual Stranger†, the writer describes his wife benefited from unexpected gift which change her life. He found out that her wife would need a kidney transplant within two years, so he tried to search of new medicine that helps her. The doctors explained that her best opportunity to regain her health was to receive a living kidney. The challenge was to find a healthy donor with same blood type .Otherwise; she must wait for 5 years for a cadaveric transplant. He couldn’t donate to her wife because the blood type was different also there were no candidates from her family and they need help but how to ask people to give up a kidney. They decided to ask their friend some agreed to be tested, but all of them eliminated in the first stage. Then one night when he was with Carolyn Hodges†friend from the work† on the train, he despairingly tol d her his wife situation.Next day she told him that she and her husband John were O blood type and they are ready to be tested as potential matches. Carolyn was eliminated shortly but John who they barely knew was the best available choice, despite that there was a resistance from his family members and friends . They ask â€Å"why should someone in good health donate for someone who hardly knows? †, but John believes that this is the way to make the world a better place and also he can save a human life .The procedure required two operating rooms with 20 person in surgical team and both was booked for two months. One week later there was a cancellation and they received word one afternoon to go to the hospital and the operation is next day morning. The operation was a success and the new kidney was working very well. John spent a few weeks to recover , and able to resume his normal life . They will never forget the selfless gift from john and they have learned that miracles come in myriad forms, including human, and john and his wife are living proof.

Do you think individuals or organizations should be allowed to own Essay

Do you think individuals or organizations should be allowed to own ancient artifacts that originated in another country - Essay Example As revealed by information by the British Museum (1), the ownership of ancient artifacts could also render some of these artifacts very useless in cases were some of their parts are still in the country of origin. In this case, none of the two countries really benefits by owning part of the artifacts. Although some organizations holding other nation’s sculptures may claim that the countries of origin do not have suitable location for display, this is not a good justification for holding such ancient artifacts. Had these artifacts existed in their country, they would certainly have motivated them to build a better place for them. Ancient artifacts are a symbol of a nation’s glory and nothing can substitute this including replications of these artifacts. Shyllon (2) explains, a replica of an irreplaceable cultural heritage can never be the best substitute. Shyllon Folarin. (2010). Intergovernmental Committee for Promoting the Return of Cultural Property to its Countries Origin or its Restitution in Case of Illicit Appropriation: Oral Report of the Rapporteur. Online: http://unesdoc.unesco.org/images/0019/001925/192535e.pdf. Retrieved on 28th September,

School holidays Essay Example | Topics and Well Written Essays - 500 words

School holidays - Essay Example In order to attend the first Mass, an individual has to be out of bed as early as a quarter to six, in the morning. The first mass usually begins at exactly eight o’clock, and Father Franco is never known to be late for Mass. It was not easy for most of our peers to attend the first Mass because it cut in on their precious holiday sleep, which was a privilege that not many cared to forfeit just to attend the first Mass. Ken and I had different motivators that saw us opt it. During the school holiday, we had a favorite Sunday afternoon activity that involved going swimming at the local sports club where we had the opportunity to interact and socialize with young girls whom we fancied. Getting to the swimming pool early was the best strategy of eliminating competition and getting the best poolside sunbathing spots close to the girls. Additionally, visiting the swimming pool earlier meant that we could not be locked out when the gate is closed to prevent more people from coming in since it had a limited capacity. We lived in a community where skipping church attendance was a taboo because we lived in an extremely strict Catholic society. Everyone had to attend church on Sunday morning before attending to any other activity unless a person was bedridden or incapacitated by a life-threatening situation.

Compare Contrast Essay Example | Topics and Well Written Essays - 500 words - 1

Compare Contrast - Essay Example They both argue that the technological evidences, for example, the DNA evidence is indisputable because their validity is on the basis that the advancements are a science (Fishman Web). Similarly, both the generations bear huge social, economic, and ecological deficits that their members struggle to come out of. For instance, in both the generations, the members continue to cause global warming which has hazardous environmental and economic effects. In addition, both members of these generations are hard working. They get engaged in programs and activities that are useful for themselves and their countries (Friedman Web). For example, they participate in building their homes, engage in politics, and also offer volunteer services to the poor. Finally, terrorism which is a global issue has not stopped the members of both generations from moving around the world (Friedman Web). The members of these generations freely move from one part of the globe to another. However, there are contrasting issues between these two generations. Friedman’s generation Q has huge budget deficits, social security deficit, and ecological deficit. Its members spend their entire adult lives struggling to come out of these deficits. From the New York Times news paper dated Oct. 2, the generation Q members have continued to trigger global warming (Friedman Web). However, Friedman’s generation tries to look into the techniques of handling the challenges of global warming and other social, economic, and environmental concerns coming as a result of the technological advancements which Rob Fishman’s generation does not care about. Moreover, the members of Friedman’s generation Q are less radical compared to the Rob Fishman’s generation of generation Q members. They put their energies into popular national service programs at their respective home countries. An example is the â€Å"Teach for America.† Furthermore, the

Applying Educational Thinking to Classroom Essay

Applying Educational Thinking to Classroom - Essay Example Critical thinking in relation to education has vast significance even at this generation. Many educators would admit the importance of applying educational thinking in the classroom which could be achieved if the teacher understands well her/his students' cognitive processes, as well as methodologies to carefully and effectively utilize those cognitive processes in learning. Thinking is important in learning; and learning usually takes place inside the classroom; therefore, a teacher must know how to manipulate classroom activities by means of applying procedural tools to help make learning experience more meaningful and enjoyable. Before the post-modern period, teachers used a traditional method which was rote-learning and memorization in which , students were not allowed to do scientific analysis; and information were simply introduced to students to memorize. Whereas, during the nineteenth century until the twentieth century, because of the modern way of learning, many innovations have come, technology was later became a significant phenomena of the modern generation. This is attributed to the discovery of critical thinking in the classroom. ... Among other factors in achieving learning, the pupil which is the center of the learning process has to be analyzed so that learning will be effective. The learners being the center of the teaching-learning process must be dealt with utmost enthusiasm and interest because as humans they have strength and weakness, they have brain that functions according to learning types; and most importantly, they have emotions. Learning has "some deficiencies" according to the authors; these deficiencies are "biological, psychological, social and emotional" (Stoll, Fink, and Earl). Other people would consider these as factors to learning that can affect the mental process of a student while inside the classroom. Learning therefore varies depending on the conditions provided, that is why, no same student acquires same degree of learning; and this is what teachers should realize in order to reach out to her students and meet their learning needs. Teacher for this reason should prepare her lessons well applying techniques and experiences to make it meaningful; and at the same time, teacher should make the classroom ambience suitable and conducive to learning. Learning can be enhanced by utilizing the senses of the students; in many cases especially children, about 90% of the lesson is retained in the mind if the students make use of senses in their learning experience. This success in the teaching-learning process can be achieved through involving these students in the learning process using a lesson a well-prepared lesson with materials and tools that can enhance their experience. After each session, the teacher must evaluate the outcome of the learning; and if possible,

About me Essay Example | Topics and Well Written Essays - 500 words

About me - Essay Example I graduated with a Bachelors of Arts Degree in English Language from Obafemi Awolowo University Ile-Ife, Nigeria more than two years ago and have been teaching the subject in secondary schools since then. Right from my time in the university, I have nursed the idea to promote and sustain Yoruba language and culture within the shores of Nigeria. No wonder, therefore, that one of my research projects in the university was â€Å"Word Creation Processes In English: A Case Study Of Affixation, Blending And Compounding Involving English And Yoruba Words†. However, the society seems to be having a different perspective; English appears to have a clear cut preference over the Nigerian languages which are labeled ‘vernacular’. Although there are a few who share my school of thoughts, the general societal belief system is non-accommodative, thus the desire to look beyond my society. The ideas I have nurtured passionately for years collapses well into the Fulbright FLTA Program; a program that will not only open up the avenues of refining my English language proficiency and teaching skills, but also power on the opportunity to exchange cultural values with foreign individuals. Interestingly, I have always imagined how exciting it would be to actualize my dream of sharing my cultural roots with total strangers. I liken such to a possible scenario of two young lovers; a perfect avenue to burn passion and express emotions. I remember with nostalgia the days in University seeing foreigners [Europeans or maybe Americans] struggle to study the Yoruba language and culture, yet missed opportunities to have a tete-a-tete with them. Nonetheless, that was then, with a totally different objective to accomplish; obtaini ng a first degree. The opportunity presented in this particular program will be perfect as much. Teaching English language may be very interesting, nothing would be more fulfilling than seeing people [foreigners] appreciate the Yoruba culture and

Leadership Styles and its impact onThe Development Learning at Literature review

Leadership Styles and its impact onThe Development Learning at Universities - Literature review Example The paper tells that since time immemorial, humans have constantly been engaging in social activities that out of necessity resulted in some individuals becoming leaders while others took the role of following the roles of the leaders. In as much as some theorist may suggest that every person is a leader of his or her own, but in this case, we would like to speak of a leader one who is at the top of any organizational pyramid after appointment, promotion, attrition or the like. In recent times, as the population continues to expand and there got an increase in interdependence in all human areas, leadership started taking keen toll on management. As population increases, the need of having appropriate leaders to lead groups of people has emanated. In accordance to Northhouse, leadership becomes defined as a process where a person influences a certain group of people to achieve a given common goal. Leadership remains to be a term that evolved through time and became lately more popular as interests in it continued. Leadership began mostly with the productivity law that states that the most productive individuals became awarded something or an honor. It then evolved to become a management law when people became supposed to manage other individuals in order to improve on productivity leading to it becoming leadership law. In any learning institution for instance, there are many different leaders that got different styles plus different levels of popularity. Leadership styles Leadership style in simple terms can be described as how an individual plays a given role. In addition, it could imply how a given individual reacts, decides, interacts and treats other people. Kurt Lewin (1939, p.78) led some researchers in identify various different styles of leadership. From his research and many more on leadership styles, there are over 10 leadership styles that became identified in influencing developmental learning in universities (Goleman 2004, p.18). Examples of basic l eadership styles commonly employed in university settings by the leaders include autocratic, bureaucratic, Laissez faire and democratic leadership. Other leadership styles include transformational leadership, transactional, creative, corrective, change, intelligence, multicultural, pedagogical, bridging, servant and purposeful leadership (Dereli 2010, p.6; Glanz 2002, p.3; Kippenberger 2002, p.10). History The interest and documentation of academic leadership more so began in the middle part of the 20th century. It started with seminal works focused specifically on the notion that most successful leaders were in possession of certain intellectual and physical attributes that made them become successful in leading others. The trait theory, emanated as a product of leadership positions bestowed by a higher power historically through birthright therefore, producing the belief that most leaders get born rather than made. One of the first published work in this field belonged to Stogdill . Stogdill and Shartle (1948, p.3) approached this work with intentions of identifying key traits perceived as common attributes associated with successful leaders. After Stogdill and Shartle, many more studies became conducted to add up to their list of leadership traits (Mann 1959, p.34; Locke & Kirkpatrick 1991, p.56; Alliger, Lord 1986, p.67). A lot of differences and commonalities in the leadership traits identified by some of these researchers continued to show prevalence among various academic institutions. After the Stogdill and Shartle, additional efforts became placed on coming up with things that make an individual possess strong leadership skills. This led to the birth of the skills approach in ascertain some leadership qualities (Lewis 1993, p.18). The skills approach disagrees with the trait approach in a number of ways. In as much as both the skills approa

Choose One Research Paper Example | Topics and Well Written Essays - 1500 words

Choose One - Research Paper Example There are several advantages of implementing information technology in an organization. One of the biggest advantages is the reduction of cost and increase in efficiency. Apart from that, it also provides companies with the opportunity to gain better control over the operations and other activities. For a manufacturing entity like PPQ Parts manufacturing company, the significance of information technology is more. Such controls can be easily achieved by integrating certain software packages with the existing system of the company. The coordination becomes easier and rapidness of work increases. This paper aims to analyze and recommend software for the company’s materials requirements planning (MRP), capacity requirement planning (CRP), and enterprise resource planning (ERP) needs. The pros and cons of the software packages will be highlighted and on the basis of that suitable software will be recommended to the company in each of the categories. Materials Requirement Planning (MRP) Material requirement planning is an inventory control and production planning system used for the purpose of managing manufacturing processes (Heisi, 2002). Most of the MRP systems are software-based. In the context of a manufacturing industry, it should have integrated planning system for determining requirements of raw materials for production. The two of the most known software in this category are Fishbowl Inventory Manufacturing Software and E2 Shop System Software. a) Fishbowl Inventory Manufacturing Software: - Fishbowl Inventory Manufacturing Software is specially designed for the manufacturing companies for providing cutting-edge solutions related to the management of raw materials. Moreover, it also keeps record of the company’s materials requirement planning. Some of the advantages and disadvantages of the software are presented below: - Advantages 1. The software is easy to use and has the ability to generate bills automatically (Fishbowlinventory, 2013). 2. The interface is user friendly and with only few hours of training employees will be able to get familiar with it. Disadvantages 1. One of the biggest disadvantages of this software is that the system requirements are too high. 2. The software is considerably more expensive than other material requirement planning software. b) E2 Shop System Software - E2 Shop System is a significant and renowned material requirement planning software. This software can be highly beneficial for the company as it gets easily integrated with the system. Moreover, this software can be used by both small and medium enterprises as well as large scale manufacturing companies. Some of the advantages and disadvantages of the software are presented below: - Advantages 1. The software has the ability to carry out multiple tasks such as accurate quoting, order entry, materials management and quality control among others (marketplace, 2009). 2. This software can be used by both small and large enterprises. Dis advantages 1. Although the software greatly help companies to increase the efficiency but has a number of drawbacks. The system is highly complicated and for that reasons lot of training needs to be provided to the employees who will be using it. 2. In order to run this software, a lot of resources is required and is highly vulnerable to virus attacks and

Application of different moral philosophies to an analysis of Term Paper

Application of different moral philosophies to an analysis of individual decision making - Term Paper Example The consequences of the ethical violations of the present case may not be the exact same but yet the ethical implications and the issues related to the present case is most certainly a reflection of the ethical violations in the business practices. The case study has Carla and Jack as the two central characters and all the aspects related the business ethics revolves around those central characters only. One of the first ethical issues related to the case could be the listed as the denying of Jack from a potential partnership deal by the organization. As per the case study, Jack has been working for sixty to seventy hours a week for the last ten years. The contribution made by jack towards the organization can be analyzed. Hence it can be said that based on the contributions and the amount of time spent by Jack in the company (more than 17 years), the company could have decided to provide a partnership deal. Although it has been identified as a potential issue, it has to be said that the reasons for which the company decided to deny Jack from the partnership deal has not been mentioned in the case study. The next ethical issue is the behavior of Jack after being denied of the deal. As per the case study, Carla one day found out that Jack has been behaving strangely. Also it was found that Jack was copying some software used by the company for consulting and auditing purpose. It is also believed that Jack had got hold some clients from the internal database of the company and was using them for own benefit. Jack also had a plan to open a new firm. Next case of ethical violations is associated with Carla. As per the case study, Carla has been using the office phones for personal calls and other issues like using the company machine for personal usage. Although the magnitude of the violation may not be as immense as the ones conducted by Jack but it may be notified as a case of ethical violation. However the next phase of the case could lead to severe consequences . Carla decided to keep some of the facts in mind that she has been using the company resources for personal usage also. Add to that Jack has been with the company for a long period of time and the company may not believe her. She also did not want to leave the job. Such a behavior may lead to potential disaster for the company not from a financial perspective but also it may actually threaten the existence of the firm also. Answer 2 Teleology is one of the most important among the six major types of moral philosophy. It describes the acts by any human beings according to a specific situation where the acts need to be acceptable or morally right in terms of achievement of expected results (no author, Chapter 6, 2006). An example of teleology is clear understanding of utility or self interest. Therefore, according to the behavior of Jack with respect to the specific situation in the case, it can be stated that teleology would be the most suitable moral philosophy that describes the b ehavior and acts of Jack in the case. To be really honest the readers of the case would have full sympathy with Jack, for denied a position of partner but not for the acts after being denied. The probable options for Jack have been discussed in this section. There is very little doubt over the fact after putting

Biblical Worldview Essay Example for Free

Biblical Worldview Essay Introduction In Romans we learn so many aspects of Christian’s life. It tells us how we as Christian’s should view the natural world, our identity and our relationship with others, our culture, and civilization. There is so much more we could learn from this book. In Romans 1-8 we will find that the information in it is so much that we will not get the full meaning of all the things it is saying unless we look deeper into it. Romans 1-8 takes us from our total inability to walk in good works, to God’s faithfulness in justifying, sanctifying, and glorifying us by our faith through God’s grace. The Natural World We all know that God through his own words formed the natural world. God spoke the universe and everything that existence in it. As Christian’s we should know this because as believers, we believe the bible is a revelation of God and that it is not just a book written by human hands. Paul writes in Romans 1:20-21 â€Å"For since the creation of the world his invisible attributes are clearly seen, being understood by things that made, even in his eternal power and God head, so that they are without excuse, 21- because although they knew God, they did not glorify him as God nor were thankful, but became futile in their thoughts, and their foolish hearts were darkened†. God made everything and he is showing those that disrespect him in his face with their sin himself so that when they know that there is a God and he created everything. Human Identity Our human Identity of who we as a mankind is that we all were made in God’s image. God created us equally, but he also gives us the free will to choose to serve him or not. In Psalm 8:5 it says â€Å"For you have made him a little lower than the angels; and you have crowned him with glory and honor.† And in Genesis 2:15 â€Å"Then the Lord God took the man and put him in the Garden of Eden to tend and keep it.† We have many things that are wrong with us that we can’t fix, so we need Jesus to justify, sanctify, and glorify us. We need all three those that we can be connected to Christ, live life, server  him and when we die we will get to enjoy eternal heaven with him, and have everlasting life. Human Relationship In Romans 12:8 it says â€Å"he who exhorts, in exhortation; he who gives, with liberality; he who leads, with diligence; he shows mercy, with cheerfulness.† What that verse is saying to all Christians is that our ethic is based all on love. We as humans know that relationships very confusing and are hardest part of life. We all have a sin against own bodies and souls, but it is a sin that is against others who were created in God’s image. If you are going to steal from your neighbor you might as well steal from God. We were all created in his image and we need to love and respect others just like we would God. Culture Paul says in Romans 11 that God will save some in Israel because most of them were elect by the Patriarchs. Romans 12 says as Christians we are to live as a living sacrifice to Christ, while doing all these thing in love and showing our love to others through service. We as believers are to be humble and serve others with joy, as believers we are to work with others to Christ’s redemptive work. Christ is merciful, righteous, sovereign, and just God. He wants us to love another like he loves the world. Conclusion â€Å"No power in the sky above or in the earth below- indeed, nothing in all creation will ever be able to separate us from the love of God that is revealed in Christ Jesus our Lord Romans 8:39.† It’s so refreshing to know that I can always count on God to love me. Even when I’m unable to love myself God will. It is a wonderful feeling to know that I can have a relationship with God, where and whatever I do, or say or think will never make him not love me. God will always love and be with me no matter what. God wants us to live for him. He also wants us to lead others to him. References New King James Version Bible (NJKB)

Organized Crime in the Windy City Essay Example for Free

Organized Crime in the Windy City Essay Known for its long period of criminal activity and rise to becoming one of the strongest crime entities, the Chicago Outfits are one of the most notorious and infamous organized groups that had ever hit Chicago. From the time it rose from Mike McDonald to the fall of Al Capone’s Chicago, this group has successfully continued to grow and rein the streets of Chicago. The structure of this group and criminal activities have made a dent if America’s society. According to Michael Maltz, â€Å"An organized crime is a crime in which there is more than one offender, and the offenders are and intend to remain associated with one another for the purpose of committing crimes. † (Abadinsky 2) and according to Donald Cressey it is â€Å"any crime committed by a person occupying, in an established division of labor†¦.. includes at least one position for a corrupter, one position for a corruptee, and one position for an enforcer. † (Abadinsky 2) and even the Federal organized Crime Control Act of 1970 attempts to define what is organized crime is. They broke it down into eight attributes that include and not limited to the following: no political goals, hierarchical, limited/exclusive membership, unique subculture, perpetuates itself, use of violence, monopolistic and governed by explicit rules and regulations. However the term is defined, all three prove that it is a group of more than one individual working together to commit a series of crime that is done in a matter that is planned out. The structure on organized crime in Chicago is based on the group called the ‘Chicago Outfits’ which are made up of ‘made’ members. According to Lindberg, â€Å"the term ‘made’ comes from La Cosa Nostra terminology and requires a blood ritual. This included Italian bloodlines, sponsorship and support of high-ranking members in a complicated process. † (Lindberg) And through this blood ritual, ‘made’ guys who are sponsored by current captains of La Cosa Nostra bring in the one being sponsored. The blood ritual that they mentioned is exactly what it means, a ritual that requires blood. â€Å"They prick your trigger finger and make it bleed, and then they put a little piece of paper; they set it on fire and you burn it in your hand, and you repeat after them that you will never betray La Cos Nostra, or you will burn like the paper is burning in your hand. Your life does not belong to you anymore; your life belongs to them. † (Abadinsky 86) Membership into the crime group is exclusive only to family members of the father’s side that can range from immediate members to distant members, but as long as they have blood ties to the boss, this secures the possibility of undercover agents infiltrating the family crime group. The ‘made’ guys hold senior advisory status while everyone else is a worker. Unlike the organized crime groups in New York, Chicago crime groups are more cooperative with other groups that are usually dominated by Italians. The structure of Chicago’s crime groups is based off of the Patron-Client network which â€Å"consists of a collection of connected points or junctures†. Bibliography Abadinsky, Howard. Organized Crime, St. John’s University, ninth edition Lindberg, Kirsten, Petrenko, Joseph, Gladden, Jerry, Johnson, Wayne A. Mar98, Traditional Organized Crime in Chicago. , International Review of Law, Computers Technology, 13600869, Vol. 12, Issue 1.

The History Of Aussie Pet Mobile Marketing Essay

The History Of Aussie Pet Mobile Marketing Essay Aussie Pet Mobile offers driving come to home grooming services for pets, providing the expert loving pet care that the same as the owners would provide. Our target customers are toward the pets owners especially for those who are singles with one or more pets or both working full time parents with poor time availability. Aussie Pet Mobile supplies different kinds of pet grooming services for releasing people from dull housework in washing pets. The pet care industry has seen growing tendency over the last ten years throughout Australia. Although the pets owners are below in the average of national, the density of pets is still visible in Canberra. Based on the target market segmentations, the analysis indicates that the pets owners are willing to spent money in the pets care services as they treated their pets as family members. The environment in mobile pet grooming industry is being regulated strictly by environmental and legal factors. While there are currently 11 companies providing mobile pet grooming services in ACT, only three of them are oligopoly to provide expert services. Compared with other major competitors, providing expert services in affordable price is the promise of Aussie Pet Mobile. To better compete in the fierce environment, the situation about SWOT and competitors analysis will be given by identifying the position of APM business. The recommendation based on 4P analysis suggests plan to assist APM in obtaining brand equity and market share. Then the recommended survival chain plan will be provided to assist the APM business in customer profitability, employee productivity, and internal and leadership audit. 1. Introduction In nowadays, the trend in raising pets has significant increased due to the rapid changes in peoples lifestyle. The subdivision in pet care industry has become more and more important according to the tendency. This is a decartelisation industry that derived value to pet owners to obtain market share, not only for the direct consumption such as foods, treats and accessories, but also related with pet care services like grooming, training and dog hotel and so on. To distinguish with traditional pets grooming salon, a new style which through appointment and coming direct to the home services has been launched. It is undeniable that with the changing in the technology, globalisation has provided various opportunities for this emerging industry. However, the potential problems will be exposed in the practice. The marketing report will evaluate on the environmental and situational impacts, and target market will be pointed out. Based on those analyses, the recommendation for the Aussie Pe t Mobile will be illustrated in terms of product, price, promotion and place. 2. Objectives The objectives are settling out based on the corporate, and marketing factors. For corporate perspectives, Aussie Pet Mobile has commenced on the successful marketing strategy and participates in the leadership in the industry. It aims in provide great value to all customers, and developing uniqueness and differentiate services to the public. On the other hand, for the perspective of marketing strategy, APM has positioned four goals in different aspects to gain competitive advantages. To recover into financial recession, it aims to achieve mutual practice on cost-efficient and differentiation strategy and becoming the best choice of Canberra within 2 years. To break even to cover all costs requires more profits that including vehicle costs, wages, direct materials and overhead costs. To encourage employee productivity and control costs in the manner of workers in obtaining business production efficiency in the social aspects. On the personal perspective, the managing on the customers relationships and brand image can support the process in generating revenue. Lastly, in maximising the using eco-friendly and nature materials and water saving will lead to implement sustainable development for the business. 3. Company Description Aussie Pet Mobile was formed in 1996 in Australia, and further expanded into global headquarters in the America in 1999 (Aussie Pet Mobile 2013). It regarded as the top brand in driving to home pet grooming services in the worldwide. The later on in introducing the franchise operations have become the most important strategy in developing their business scale. And the franchise chain is growing rapidly and currently faces totally over 400 territories serviced everyday through eight countries. They are continuously reinvented themselves to the evolution of pet grooming services to achieve customers satisfaction. They are commitment to the quality, flexible and loving care services to pets, and also to provide convenient to pets owners. 4. Environment Analysis 4.1 Economic environment According to Australian Bureau of Statistics (2012), the unemployment rate of ACT was 3.4%, and down from 4% in the previous year whereas lower than 5.2% of the national rate in 2012. Moreover, the average weekly earnings of Canberra are steadily increased up to 1,554.5 while the average rate in this state was 1,333.5 in the last year (Australian Bureau of Statistics 2012). Those data would indicate that the people in ACT have surplus on it budget to afford pet services. In the Australia, people are most enjoyed in spending substantial amount of money on pet care as they treated pets like their family members. Since there is a stronger signal in Canberra economy, the survival possibility for new business like pet service will be feasible. Referred to the evaluation of Headey (cited in Australian Companion Animal Council n.d.), the annual contribution of pet industry is around $4.74 Billion which becomes one of the largest industries in Australia. Overall, the mobile pet grooming indu stry is a fast growing industry that has great opportunity to expand in its best interest. Social Environment In many ways, pets have been treated more like love substitutes where children are undertaken in modern industrial society. Particularly, pets could be trained in a kindly way which is easier to love and helping owners to become sociality and more adequate tailored new lifestyle (Nast 2006). From physical activity perspective, pets become a kind of social support when they are owners exercising. A recent study reported that 31% of women who has no pets or job were less likely walk for exercising their bodies (Bell et.al. cited in Cutt 2006). The regular exercise is now playing a key role in a health life and prevention from illness. In targeting of Middle age adults, a national campaign in Australia is aimed to achieve small walking exercise everyday in order to make people involving in social marketing and social cognitive (Booth et.al. 2011). Indeed, walking with dogs could bring more attention, and can encourage communications between people. As advocates of making pets included i n the factors of social capital and community, pet owners will engage in green living by taking care their pets. Environmental analysis For the mobile pet grooming business, the most potential problem could be polluting. According to the Environment Protection Act 1997 and the Environment Protection Regulation 2005, this kind of business must strict complying with the regulation to avoid potential liability or fines (Environment and Sustainable Development 2012). The operator should consider how it might impact on the environment, such as water, land or air. Also, the noise pollution when you are working should be taken into account. For the water using to wash pets, there is limited amount to use, and avoid wastewater to flow into stormwater system. Ensure no spilling of chemicals or detergents to pollute stormwater, and the maintenance of machines should be regularly checked. The rubbish such as fur, nails and other wastes should be collected into general garbage and disposed it to participate in the environmentally friendly action everywhere you working. 4.4 Technological environment The technological environment is the most important part to support mobile pets grooming service. In relation with the working, the portable pets washing area as opposed to the fixed location should have enough space and well equipped to assist grooming service. Furthermore, to better competitive in this industry area, an improvement on water saving or recycling technology should be designed to help this business to survival, such as speciality shower heads or changing washing times. Also, the development of internet in head office must be appropriate built for the purpose of database design and customers feedback receiving. The benefits are easy to track employees work, build customers profile, and response to claims, which might further assist in creating brand image. As for a mobile pet grooming business, the calling system of direct interaction between customers should be well built as the core technology of company. 4.5 Legal environment The responsibility of pets grooming services is set up by Australian Welfare Code of Practice, and such standards in aim of providing protections during pets mobile services. Animal Welfare Act 1992, Animal Welfare Regulation 2001, Domestic Animals Act 2000, Domestic Animals Regulation 2001, and Animal Disease Act 2005 are aim to enforce these legislation in Canberra (Urban Policy Analysts and Town Planners 2006). These regulations have been put in place to monitor from the time of transferring custody rights of pets, and until it return to the pets owner. Also, there is the need of registration of vehicle and trailer for the vehicle that using in mobile pets grooming. From protection environment view, as I concluded in above, there is an offence to pollute stormwater system, and the Environment Protection Authority will manage the noise pollution while they received complaints (Environment and Sustainable Development 2012). Political environment The Australia Government do have policies to protect small business development. It aims in providing fair competitive environment for new growing business, and the regulations will guide small business in respect of their businesses operating, such as workplace health and safety, workplace relations, financial and other professional services and so on (COSBOA 2013). 5. Situation Analysis 5. 1 SWOT Analysis 5.1.1 S-Strengths Mobile pet grooming services can offer great value to pet owners. Firstly, customers can obtain exclusive time value from Aussie Pet Mobile. Since it is directly come to the home services which conveniently benefit for customers saving time. Secondly, as the services can come to the home of customers, it offers place value to them. Compared with the other retail stores, the advantage of flexible place can provides customers to release from shuttling between two places. Thirdly, customers can gain form value through services including grooming, bathing, nail-clipping, ear and dental care and so on. Moreover, because of it is an Australian wide franchise store, the quality of product or services has a warranty to customers and the company has capacity to provide superior services. Lastly, they have follow-up customer services which enable enquiry and feedback to reduce cognitive dissonance ( ). 5.1.2 W-Weaknesses There are many factors which might exposes problems in practice. Many people, against pet mobile services, are willing to wash their own pets to save money. To some extent, there is a majority of customers doing by themselves unless the need of trimming. The weakness relates with facilities and profession skills also harmful to business success. As pet mobile services need to rely heavily on vehicle use, this will lead on extra cost like petro, vehicle and registration and insurance. The possibility will be created in enhancing the price of services as those values adding cost happened. Besides, the requirement of qualifications and training on staff is essential to survival in the pet grooming industry. As the process directly contacts with pets, the knowledge of breed, behaviour, and health issues are required by the groomer. 5.1.3 O-Opportunities For Aussie Pet Mobile, there are some factors that can be improved to strengthen its services. As there is a large amount of pet owners in Canberra, the trend for pet grooming services will quickly grow. Especially for dog, it is the most adequate pets to washing and grooming, AMG can provide benefits to the busy dog owners and the communities they are part of. The improving on the washing facilities can assist in the effectiveness on pets grooming and saving water. Using media resources to promote in public influences can help in obtaining market shares and awareness. Although it is a franchise company with scale, the influence in the Canberra area still need more efforts. Also, to build its brand image and good reputation, excellent and professional services can create great opportunity for AMGs business. 5.1.4 T-Threats The negative impact will be carried out in internal and external environment. First of all, there are lots of different sizes pet services existed in the market, not only for mobile pet grooming services, but also various local dog washing venues. Indeed, as it is simply to set up, new competitors may easily enter in the market. Mobility can provides the lowest cost on build new mobile pet grooming business due to there is no requirement on the permanent shop. Furthermore, the external environment, which is economic recession, might encourage customers to wash pets by themselves to save money other than waste it in unnecessary ways. 5.2 Competitive analysis 5.2.1 Competitive advantage The Aussie Pet Mobile can gain competitive advantages in its marketing strategy. Firstly, the positioning strategy requires it providing outstanding services in affordable prices. 5.2.2 Competitors analysis The market of mobile pet grooming in Canberra is highly concentration competitive environment. The oligopoly occupied by three businesses in ACT area which are HydroDog (Blue wheelers), Aussie Pooch Mobile, Jims Dog Wash and Jams Dog Wash. In addition, there are listing 11 competing mobile suppliers in Yellow Pages (2013). The market in Canberra is volatility as there are new players continuously entered in. The potential threat could be some small family-based businesses, such as Sparkling Paws Mobile, occupied the market share quickly in specific region. For Sparkling Paws, it provides cost-efficient services in lowest prices. As it is family based, it normally uses home to operate business, and it can easily built relationship with neighbours. However, on the other hand, with respect of business size where small businesses may hardly survival in expanding their business strategy in short term. According to below positioning map of major competitors, it can be seem that HydroDog and James Dog Wash provide high standard services which also results in high price charging. Especilly for HydroDog, where renamed as Blue Wheelers, it aims in developing expert in modern technologies, products and new areas of customer service. The unique blue dog mobile salon is equipped with top of the range grooming and washing facilities such as air conditioning, specialist washing treatment and so on (Blue Wheelers 2013). While Aussie Pooch Mobile is rated second satisfaction in the Top Franchise Awards of level of initial investment less than $50,000 (Franchise Survey 2009), it is the number one dog wash and grooming professionals in the Australia and in the world (Aussie Pooch Mobile 2013). The operators in Aussie Pooch Mobile are specialist in pets stylish and massaging, and the services are in affordable price. 6. Target Market Segmentation 6.1 Geographic The population of dogs in Australia has increased significantly to 3.41 million whereas the cat population was 2.35 million in 2009. With the growing tendency in population of Canberra, the number of people has increased to 367,800 in 2011, which represents 15% growth rate compared with ten years ago(Australian Bureau of Statistics 2012). A survey conducted in 1993 (Revill 1994) that the estimation of the dog population in ACT has reached 36,000, and the number of amount will become extremely considerable at nowadays. Examine on behaviour of raising pets is considered their pet as part of the family and further indication in willing to cost money in their pet (RSPCA, 2005). The largest suburb population in Canberra is distributed in Belconnen area, and followed by Tuggeranong with 90,700, 89,300 respectively (ACT Chief Ministers Department 2010). This information makes it clear that there is more possibility to promote mobile pet grooming service in those areas. Since Belconnen is th e town centre of Canberra, of those people who leaves in there might pursue more convenient services for available releasing themselves from fast lifestyle, as well as taking care of pets. As Aussie Pet Mobile is a drive in service which could be directly in front of customers door, the distribution requirement has very less limitation on this company. However, there might be more demand in the large population of suburbs. Demographic There are several aspects to support people in raising pets. The more important aspect is financial capacity to sustain the expenditure on pets, as the cost varies from food, care, to veterinary services. According to the analysis above, the average earnings of Canberrans are beyond the national rate which indicates they owned substantial money to afford pets services. For the different group of people, household with young kid, in which is aged bellowing 5, were less possible to keep pets compared with those families who have children in school age. The trend grows consistently with the age of child, and with three-quarters of families raised pets where the aged of their child among 10-14 years old (Australian Bureau of Statistics 2012). The married couples with dependents have the largest proportion to own pets in all household types whilst lone parents were the second percentage with 49% and 41.1% respectively, and typically women are the major carers of the pet (RSPCA 2005). For those people who have pet, they could be identified as the potential customers for Aussie mobile pet grooming service especially for married women and lone parents who also need work and taking care about family and pets. Psychographics The influence of social class could be affected by three aspects: income, occupation, and education level (Perner 2012). As pet grooming services from Aussie Pet Mobile grooming are not cheap, with starting $55 per dog to $90 and the price varying depends on the size of pets. As for occupation of pets owners, the impact might depends on the how many available times are pets owners having, as well as income. For a busy worker, he or she might focus plenty of time on work to gain more personal values and salaries, but less time to look after pets. In other words, of those who have to constant to work, they are more likely to seek for mobile pets grooming services. Since there is a positive relationship between occupation and income, the regular worker will have less time but enough money to consume in Aussie Pet Mobile. Also, the impacts of income are obviously important in relation with purchasing pet grooming services. In a nutshell, the middle and upper class have more chance to uti lize the services. For the people who are attracted packaging more important than quality, such as aspirer, and have social awareness and respect value of time and curious about new thing like reformer, will be the majority group in consuming mobile grooming services. Behavioural For the time poor pets owners, also recognised as regular user, they are more likely to take repetitive purchases and heavily relied on the mobile grooming services. These group of people involve full time singles who own one or two more pets, both working parents with pets, and active no child couples who both have full time works, and enjoy in the social activities other than trifling chores. For example, they are tired with washing pets by themselves. After these groups are aware of coming front pets grooming services, and have experience in it, they might continuously use this services as it free them from consuming and limitation of time. Secondly, there might be some occasional users that potentially purchased mobile grooming services. For example, on special events, some local vets might wish to keep up with demand, and utilised their service referred to Aussie Pet Mobile services via discount deals. Also, some customers might curious about coming-to-home pets grooming service s and want to have a try, or they are busy at some specific time. In a word, there are two types customers to use Aussie Pet Mobile services, one is constant users who are lack of time to wash pets, and the other one is occasional users that are potentially demanded on services. 7. The Marketing Mix 7.1 Product Recommendation The Aussie Pet Mobile provides variety of services to customers including washing, clipping, teeth brushing, and puppy cuts and so on. It developed 15 Steps of grooming for all breeds of dogs and cats. The process includes cleaning the ears and the eyes and clipping the nails. The full brush is doing before and after the bath. In the shower, they use completely eco-friendly and nature shampoo and conditioner and double rinse after that. They will do trimming of the paws and feathers if you required. They will treat pets tasty food after a little fragrance. However, the services that APM provided are similar compared with other mobile pet grooming business. To better differentiate itself, the expansion on the services is vital for the long-term development. The designed services towards different group of pets that is important to differentiate it from all kinds of pet grooming business not only for the mobile grooming services. The designed services can be carried out in terms of different types of pets, but also develop it into all area. For example, the 15 Steps grooming services are mainly toward to dogs in terms of its physical characteristics. However, the services in treating cats should be carefully evaluated as it is not friendly pets to strangers. The designed services should be aimed in making cats more comfortable and ease in line with its physical and behaviour features. Also, providing different classes of services can gain more loyalty customers. The alternatives of choices in services will lead in the changing on the expectations from customers (Wells Foxall 2013). For instance, rich customers might look for the expert services whereas normal customers expected affordable price in suitable performance. The other area se rvices could be developing on consulting working, guarding and training to pets. The consulting and training services can contribute on the promoting their expertise in branding. 7.2 Price Recommendation The price decisions are always the most important component in the companys marketing strategy. Also, it cannot be ignore that reasonable price, continue with product quality, are the two ingredients in balancing marketing mix (Magrath 1986). The price of Aussie Pet Mobile is determined by service driven factors. There is a difference between small and large pets with the range from $55 to $90 depend on the weight (Aussie Pet Mobile 2013). Considering with services that APM provided, it is included driving come to home, 15 steps processing on the pets. The costs might invisibly absorb profits as there are some non-value adding activities. Price variables, including retail price, bargaining purchase, allowances, creditability, influence the testing of acquisition value by customers (Atamin et al. 2010). To maximise it pricing power, the cost leadership and differentiation strategy should be mutually used to compete with the other businesses. For the cost leadership strategy, the measurement of cost drivers is essential. There are many factors which might result in cost adding. For example, the driving come to home services will lead to cost on petrol. However, the suggestion would be to better arrange the operators in bustling region. As for an operator, the charge of business in only Belconnen area is more efficient than rushing on the road between Tuggeranong and Belconnen. Also, once the business targeted on 15 steps services, the evaluation on the repetitive activities should be carried out. Since there are two brush and two rinse activities included (Aussie Pet Mobile 2013), the usage of water and shampoo and cond itioner will be increased. The control on the consumptions of first time will lead more cost-efficiently not only for water saving, but also for retrench on direct materials. The differentiation strategy is based on the assumption of setting different classes of services. Then the value-based pricing could be implemented in high class services as it is the perception value (Kotler et.al. 2013) that high level pets owners expected. 7.3 Promotion Recommendation According to Atamin et.al. (2010), it stated that promotion is increasing the satisfaction of the objectives and influence the perceptions of target consumers to facilitate exchange within customers and company; also it contributes in effectively and efficiently communicating the decisions of business strategy. The general approach is through the using of television, radio, and printed advertisements in the geographic areas to hold the likelihood of repeat purchase. Especially in the downtown centre of Belconnen and Tuggeranong, the degree of publicity in public area for Aussie Pet Mobile, should be extremely enhanced in busy hours at the weekends. For example, increasing repetitive advertising on TV in shopping centre or famous restaurant in lunch time could strengths the memories of APM in relative with lower advertisement costs in whole day. The highly repetitive advertisement in specific times will increase the informing indication to customers (Quester et.al. 2011). Also, the customer promotion tools can be used to help APM gaining more market share (Kolter et.al. 2013). In some large occasions, such as public holiday, APM can send operators to bustling area in volunteer washing pets, and also hand out redeemable coupons and discount offers. The designed vehicle of APM could be the best spotlight to attract customers attentions because of it is the vital services operating tool, and it is the first thing showed up in customers mind rather than groomers. Besides, the trade promotion tool can also be implemented. Since the group buying activities are in growing tendency, APM can offer some allowanced discount in great value through internet marketing. Also, for the business to business purpose, Aussie Pet Mobile grooming can integrate their services to local vets or dog hotels during the busy periods. These services can keep up with demand and on the basis of promotion deals. 7.4 Place Recommendation Atamin et.al. (2010) said that the place are related with channels of distributions that delivering the product to the target consumers. However, because of pets groomer are directly toward customers to supply services, there is no distribution channel or through middle man sales. As it is free from place limitation, Aussie Pet Mobile may obtain place flexibility due to its particular types of business form. The shifting places will provide a mobile billboard advertisement for this business. To make sure of telephone number and website are on the appearance of van to promote business in everywhere. On the other hand, to build long term relationships with customers, the necessity of setting head office in local area is important. The function of this office is to manage consulting and job arrangement. And further in expanding their business provides a series of exclusive pet care work such as looking after pets when owners are away, and training pets to achieve sustainable development . 8. Overall Recommendation Aussie Pet Mobile is the largest franchise mobile pet grooming in the world (Franchise Help 2004). However, it is a stranger in the market of ACT. To increase brand equity, APM needs to focus on generating awareness quickly and differentiation. In order to obtain market share and brand loyalty, the survival chain should be audited based on the development. There are three factors that need to be attention. Firstly, the profitability and growth drivers are derived from customer loyalty. The action is on increasing brand-building media weight by participating more advertisement campaign. Television is recommended for the ability to draw massive attention. To use free social media might be a slow way to promote its brand, such as Facebook and Twitter, but still an appropriate way to run. Online marketing is an effective way to reach all kinds of customers, such as involving in the group buying sellers to offer discount package of services. Moreover, making some actions are toward target users through segmentation targeting. For the time poor regular workers, they might have less time on surf online to access discount information, so the information posters could be deliver to the mail box. For married women who have pets, the using of word of mouth can be developed in asking them to invite friends in consuming services and receive discount on their purchase. As women are the major carer of pets, they always consider about the value in using services. Secondly, the value derives from employee productivity can directly assist in achieving cost-efficient purpose. The efficiency and effectiveness is about how much resources being used in achieving organisation goals (Hupper Ishikawa 2005). A high performance employee will contribute to reduce costs as he or she has more productivity with respect of time range and direct materials costs. Lastly, a leadership and internal quality control underlies the survival chain success. The study on the market research and feasibility to seek suggestion from publics will help Aussie Pet Mobile easily entering into the market. With the brand audit, approachable suggestions and complaints from customers will help the business to track the problems. It demands to design on the website to provide a space to share experiences, such frequent asked questions, and blog builders incorporation. The voices from employees, including complaints and feedback, can directly influence the quality in services as it is the power of internal audit. 9. Budget To implement survival chain plan, associate costs should be taken into consideration. The typical costs are covered in advertisement on TV, negotiating deals with group buying, the printing cost of posters, labour cost, research and development such as questionnaires and information system design like website. According to Franchise Survey (2009), it stated that the initial investment of Aussie Pooch Mobile in capital is AU$25,000 $50,000, the estimated weekly turnover is $1154 whereas the estimated weekly marketing costs are $40. We can assume that the business scale is similar with Aussie Pooch Mobile, so the cost model is still same as their structure. However, although there is an economic inflation in nowadays, there will be slight increase in the weekly revenues as Aussie Pet Mobile is not charge in premium prices on the services whereas there will be great increasing on the costs. The result will be minimizing on the APMs profits. Obviously, the cost leadership strategy shoul d continuously implement throughout the businesss operation. 10. Conclusion In conclusion, the report mainly demonstrates the environmental factors influencing on Auss

Death of a Salesman - Problems with the American Dream Essay -- essays

Death of a Salesman - Problems with the American Dream What specific ills does Miller diagnose in the America Dream? Discuss with reference to â€Å"Death of a Salesman†. The American Dream is an idea that originated from the Pilgrim Fathers and has remained in the American society. It is the belief that America is the land of opportunity where everyone can be â€Å"great†. The word â€Å"dream† is in fact probably the best way to describe the problems that Arthur Miller can see in this belief. The word â€Å"dream† can suggest something wonderful to look forward to achieving, or, it may imply that something is only a dream, something that is impossible to achieve. We can see Miller believes â€Å"dream† to mean the latter of these interpretations when we see the character Howard in Death of a Salesman. It is implied through the way that he disregards Willy’s past loyalty to his company, that he has only achieved his dream of success through moral compromises, and therefore, that few achieve the dream without doing this as well. The American society however, seems to support the first definition of the word â€Å"dream†. They have certain claims to self-perfection that are absent in a large part of the world: â€Å"I celebrate myself, and sing myself, and what I assume you shall assume†, Song of Myself by Walt Whitman. Others tend to accept far greater, that conditions of life are hostile to man’s pretensions. It is thought that if they live by this dream, that there is a natural order in favour of them ...

Marlowes Doctor Faustus Essays -- Marlowe Doctor Faustus Essays

Marlowe's Doctor Faustus In Faustus' first speech in Act 1, my main feeling towards Faustus was not sympathy but irritation. I became aware of Faustus' arrogance and his impatience with ordinary learning, particularly with his referral to law as 'a petty case of paltry legacies.' He also constantly refers to himself as 'Faustus', reminding himself of his own importance. Other aspects of Faustus' character are revealed in the descriptive language he uses. He is 'ravish'd' by magic, and is 'glutted' with learning. These adjectives show a very sensual personality. The good and bad angels represent the two different sides of his personality, one side urging him to sell his soul for magic and the other urging him to remember that heaven is 'his chiefest bliss'. Faustus seems to be a very worldly character in his first speech but when he speaks of what he will do with his 'heavenly' powers, they are very small goals. Faustus shows his true colours as a student when he tells Cornelius and Valdes that he will 'fill the public schools with silk' and make 'the Rhine circle fair Wittenberg'. These aims show his loyalty to his home and to his students. In the first scene, the main thing I notice about Faustus is his naà ¯vety. He does not realise the horrors of hell, partly through his determination not to believe in it, and partly through Cornelius' and Valdes' influence, as they give him the magic books with no warning as to their power. After Faustus summons Mephostophilis, he seems to quite flippant towards holy things, and even orders the devils to change. He tells Mephostophilis to 'return and old Franciscan friar, that holy shape becomes a devil best'. The first thing Faustus does when he summons Mephost... ...s ironic as she is conjured, and a devil. Faustus' pleading becomes increasingly desperate and he says he would give up everything for being saved. Even 'that I had never seen Wittenberg, never read book'. His very last offer to Lucifer is 'I will burn my books!' This shows his desperation as this would be the ultimate sacrifice for Faustus, the ultimate scholar. Throughout the play, my sympathy for Faustus varies in intensity. I feel most sympathy in the final scene, when he wishes to repent, but cannot. However, it is difficult to conjure up much sympathy for Faustus as he brought his fate on himself. He had opportunities to redeem himself and rejected them time and time again. He cannot be classed as a tragic hero as he has too many faults. Faustus is arrogant, vain, materialistic, and naà ¯ve. All these characteristics eventually lead to his downfall.